Assoc. Prof. Dr. Shahrul Mizan Ismail
Executive Chairman
Driving YF Associates forward with a bold vision for accessible, innovative education — connecting institutions, industry, and learners across Malaysia and the world.
Management Team
Dr. Khew E Joon
Chief Marketing Officer
Mahmud Hamdi Mahmud Saedon
Chief Financial Officer
Diyana Suhaimi
Company Secretary
Muhammad Fadzly Salleh
Assistant General Manager
Mohd Afif Iza
Head of Finance
Muhd Fikri Hairulazmy
Director, Work Play Labs
Muhammad Awliya
Director, Fast Track Uni
Executive Officers
Adam Zolkhoari
Liaison Officer
Ahmad Aizad
Liaison Officer
Raja Nazrin
Game Developer
Muhammad Aiman Haziq
Game Developer
Board of Studies Institute of LifeLong Education & Development
Prof. Dato' Ir. Dr. Mohd Hamdi Abd Shukor
Professor of Manufacturing Engineering, Universiti Malaya Former 13th Vice-Chancellor, Universiti Malaya (2020–2023) Former 11th Vice-Chancellor, Universiti Kebangsaan Malaysia (2019–2020) Independent Non-Executive Director, Progressive Impact Corporation Berhad
Prof. Dr. Abd Karim Alias
Emeritus Professor of Food Technology, Universiti Sains Malaysia Former Director, Centre for Development of Academic Excellence (CDAE), USM Anugerah Akademik Negara 2008 (Teaching) World's Most Influential Scientific Minds, Clarivate Analytics
Prof. Dr. Zuhairah Ariff Abd Ghadas
Deputy Vice-Chancellor (Academic & International) & Professor of Law, UniSZA Former Dean, Faculty of Law & International Relations, UniSZA (2016–2022) Former Lecturer, Ahmad Ibrahim Kulliyyah of Laws, IIUM (1993–2016)
Prof. Madya Dr. Wan Zuhainis Saad
Associate Professor of Microbiology & Director, CADe-Lead, Universiti Putra Malaysia 12th Anugerah Akademik Negara — Teaching Award (Pure Science) Vice Chancellor Fellowship Award, Teaching (2012 & 2016)
Puan Vasantha Punniamoorthy
Former Dean, Faculty of Law & Government, HELP University (2007–2022) Led HELP LLB recognition by the Malaysian Legal Profession Qualifying Board (MLPQB) Independent Member, Board of Directors, Federation of Investment Managers Malaysia (FIMM)
Board of Work Play Labs
Prof. Ts. Dr. Tan Wee Hoe
Professor & Deputy Director, IISDS, UCSI University Chair, INGSA Asia Chapter Hubert H. Humphrey Fellow, Penn State University Visiting Research Scientist, Play2Prevent Lab, Yale University PhD (Education, Game-Based Learning), University of Warwick, UK
Prof. Madya Dr. Syakirah Samsudin
Associate Professor of Biology, Universiti Pendidikan Sultan Idris (UPSI) Former Director, Centre for Teaching & Learning (CTL), UPSI PhD, University of Dundee, UK
Prof. Madya Dr. Jacey-Lynn Minoi
Associate Professor & Founder/Director, Malaysia's First Gamification Centre, UNIMAS Co-founder, CreativeCulture Initiative (UK–Malaysia, Newton Fund/AHRC) 2024 UK Alumni Award Finalist — Science & Sustainability
Ts. Dr. Muhammad Haziq Lim Bin Abdullah
Senior Lecturer & Head of Department, Interactive Media, UTeM Lead Researcher, Special Needs Awareness & Research (SPEAR) Group PhD, Queensland University of Technology, Australia
Dr. Chuah Kee Man
Senior Lecturer, Faculty of Language & Communication, UNIMAS Former Head, UNIMAS MOOCs Design & Development Team UNIMAS Academic Award — Teaching (2014) RM2.8M+ research funding secured
Board of Industry Advisors
Datuk Asfarena Samion Mon
CEO & Founder, Arena Fashion & Design Institute Founder, SecretModest.my Skill Expert Icon, Jabatan Pembangunan Kemahiran Medallion for Excellence, ASEAN Skills Competition (2010)
Datuk Haris Fadzilah Hassan
Former Group CEO, FGV Holdings Berhad (2019–2021) Former Managing Director, Padiberas Nasional Berhad (BERNAS) Former Head, Life Sciences & Research Unit, Khazanah Nasional Bhd Former Director, Investment Research, UBS Investment Bank
Datuk Mohd Irwan Mohd Mubarak
Chairman, Bank Kerjasama Rakyat Malaysia (Bank Rakyat) Managing Partner, Messrs Mohd Irwan Mohd Mubarak, Advocates & Solicitors Former Acting Chairman, Bank Rakyat (2022–2024) 21+ years in litigation & corporate law Certified Mediator, The Accord Group, Sydney
Tuan Haji Mohd Khair Ngadiron
Chairman, AlHijrah Media Corporation / TV AlHijrah (from May 2023) Director, Malaysian National Book Council (MBKM) Former CEO, Institut Terjemahan & Buku Malaysia / ITBM (2007–2018) Former Law Lecturer & Deputy Dean, IIUM (17 years)
Fareez Zahir
General Manager & Head of Group Corporate Affairs, Prolintas Group Legal500 GC Powerlist Malaysia 2023 Former Legal roles at Jakel Group & Messrs Adam Abdullah & Mani
Shamsul Qamar Abd Rani
Founder & Managing Partner, The Chambers of Shamsul Qamar (CSQLaw) Board Member, AlHijrah Media Corporation Islamic Finance Consultant, Islamic Development Bank (IsDB) Former civil servant, Ministry of Higher Education Malaysia
Industry Fellows
Gs Fauziyah Md Aris
Learning Design Architect, Beyond Learning Asia Former Head & Lead Educational Technologist, ODL Lab, Wawasan Open University 25+ years in adult education, mobile tech, film, TV & multimedia production PhD candidate, Universiti Sains Malaysia
Mohd Fudzail Mohd Nor
Author & Publisher, Fudzail Publication 5× Hadiah Sastera Perdana Malaysia (PM's Literary Award) 11× Utusan Literary Award 40 books & 30 e-books published Former CEO of 4 international companies in Dubai, UAE Former media professional, TV3 Malaysia
Azizan Ruba'an
Television Producer, Editor & Film Director, Layar Consult Sdn Bhd Visual Effects Animator, Malaysia's first animated series Usop Sontorian (from 1993) Selected to represent Malaysia covering 2015 Hajj season for Astro Oasis Member, Film Directors' Association of Malaysia (FDAM)
Board of International Academic Fellows
Prof. Dr. Sunarno
Professor & Head, SSTK Laboratory, Department of Nuclear Engineering & Engineering Physics, Universitas Gadjah Mada (UGM), Indonesia PhD, Osaka University, Japan 43+ publications Expert in telemetry, early warning systems & radiation effects
Prof. Dr. Antonios Karaiskos
Professor of Law (Civil & Consumer Law), Ryukoku University, Kyoto, Japan (from 2023) Former Associate Professor, Graduate School of Law, Kyoto University (2016–2023) LL.D., Waseda University Board Member, Japan Association of Consumer Law
Dr. Alexandre Guerreiro
Researcher, Department of Communication & Art (DeCA), University of Aveiro, Portugal Research in Inclusive Design, Algorithmic Art & Industrial Design Specialist in design solutions for Autism Spectrum Disorder (ASD)
